Google Ads management

Show up when they are
ready to buy.

Google Ads captures people actively searching for a solution right now. Higher intent, faster results, measurable growth. Our approach is data-led and conversion-focused, built to scale, not just to run ads.

Get a free account audit See how we work
✓Full audit before any spend
✓You own the ad account
✓Conversion tracking set up first
✓Weekly reports: spend and results
✓No long lock-ins
Our core philosophy

Three questions before a single dollar is spent

Before launching or scaling any account, we answer these. Everything flows from the answers.

QUESTION 1

Is there history to leverage?

  • If the account has data, we mine it before we change anything.
  • Past winners and wasted spend both teach us where the money should go.
QUESTION 2

What does the market look like?

  • Demand, competition and real CPC levels in your niche.
  • Industry benchmarks and competitor research shape the plan.
QUESTION 3

What structure fits the budget?

  • Campaign structure aligned with budget, CPCs and business goals.
  • Tight and focused beats broad and shallow.
Two starting points

Existing account or a blank page, the process fits both

Existing Google Ads history

We start with a full performance audit covering:

  • ✓Campaign and keyword performance
  • ✓Cost per lead trends
  • ✓Search terms and wasted spend
  • ✓Conversion tracking accuracy
  • ✓Geographic and device performance
  • ✓Budget allocation efficiency
Outcome: we double down on what worked, eliminate inefficiencies, and rebuild weak structures instead of starting from scratch.

No previous history

If the account is new, we build campaigns using:

  • ✓Market and competitor research
  • ✓Industry benchmarks
  • ✓Keyword intent mapping
  • ✓Our experience across similar niches
Outcome: a clean, scalable account structure designed to generate leads while controlling early-stage risk.
Campaign types

Built for your business model

Depending on niche and budget, campaigns may include the following. Nothing is launched because it is trendy; it is launched because it fits.

Service businesses

Brand Search

Protect branded searches and capture high-converting demand.

Non-Brand High-Intent Search

The core lead-driving campaigns, targeting problem-aware users.

Competitor Search (selective)

Target comparison-stage users with controlled budgets.

Remarketing (optional)

Re-engage previous visitors who did not convert.

Performance Max (scale phase only)

Launched once sufficient conversion data is available.

eCommerce

Standard Shopping

Transparency and granular control over product performance.

Performance Max (shopping-focused)

Used for scale once data stabilises.

Brand Search

Protect branded product and store searches.

Non-Brand Search

Hero products and high-converting keywords.

Remarketing

Cart abandoners, product viewers, past purchasers.

For eCommerce we also audit feed quality and disapprovals, ROAS by product, budget waste across SKUs, and revenue tracking accuracy.

Budget guidance

How budget maps to campaigns

Guidelines, adjusted for CPCs, competition and niche. Higher CPC niches need fewer, tighter campaigns. Lower CPC niches allow broader expansion.

Monthly ad spendRecommended campaigns
$3,0002 to 3 campaigns
$5,0005 to 6 campaigns
$10,000+9 to 10 campaigns

For eCommerce, campaign count also adjusts for number of SKUs, product categories, average order value, and competition.

Measurement

No tracking = no scaling

Before scaling anything, we make sure every result is measured and attributed properly.

Accurate conversion tracking

Set up and verified before campaigns get serious budget.

Lead and purchase quality

We measure quality, not just volume, so the numbers mean money.

Call and revenue tracking

Call tracking where applicable, revenue tracking for eCommerce.

Clear attribution

You see which campaign drove which result, across all campaigns.

Reporting and communication

You always know where the money went

Every week

  • ✓Spend vs budget
  • ✓Leads or sales generated
  • ✓Cost per lead or ROAS
  • ✓Key observations and actions taken

Every month, in Looker Studio

  • ✓Total spend and efficiency
  • ✓Conversion trends, campaign and keyword performance
  • ✓Best performing ads and messaging
  • ✓Geographic, device and time-of-day insights
  • ✓Month-over-month comparison and clear next steps
Ongoing, we continuously: Refine keyword targetingEliminate wasted spendTest ad copy and offersImprove Quality ScoresAdjust biddingScale what works, pause what does not

Get the audit before
you spend another dollar.

Share access or just your goals. You get a full account audit, a structure recommendation, and a clear quote within 48 hours.

Book Your Strategy Call Email us instead
UK branch · Operations+44 7349 829701  · 
India branch · Execution team+91 88243 35646  · 
Tracking firstConversion tracking is verified before a single budget moves. No tracking, no scaling, no exceptions.
Your account, alwaysThe ad account, the data, and every campaign stay in your name. Leave any time, keep everything.
One business dayA real reply within one business day, on WhatsApp or email. Usually much faster.
Month to monthAds management runs monthly. 30 days notice, no lock-ins, no exit fees.
SS
Shubham Sharma · Founder

10 years agency-side. SEO and AEO first, paid media too, every seat from executive to manager.

GJ
Garvit Jain · Co-founder

7 years in SEO and AEO, guest posting specialist, clients across Dubai, the UK, and the USA.

WhatsApp UK +44 7349 829701 · operations WhatsApp India +91 88243 35646 · execution team