Meta Ads: Facebook + Instagram

Create demand
before they search.

Google catches people who already know what they want. Meta reaches your ideal audience before that moment: shaping perception, building desire, and scaling profitably once the funnel is proven. Creative-led, data-driven, conversion-focused.

Get a free account review See the method
✓Creative testing is ongoing, not one-time
✓Pixel and Conversion API set up first
✓You own the ad account
✓Weekly reports: spend and results
✓No long lock-ins
Our core philosophy

Meta success stands on three pillars

Most failures happen when one of these is missing.

PILLAR 1

Creative testing

  • Ads win or lose on creative.
  • We continuously test hooks and opening lines, visual styles (UGC, static, motion, reels), messaging angles, offers and CTAs.
  • Meta rewards fresh creatives.
PILLAR 2

Audience strategy

  • Who sees the ad matters as much as the ad itself.
  • Broad, interest-based and lookalike audiences tested against each other.
  • Warm audiences built from every visit and engagement.
PILLAR 3

Funnel alignment

  • Ads, landing pages and offers must work together.
  • A great ad pointing at a weak page burns money.
  • We audit the whole path, not just the ad.
When Meta is the right channel: you want to scale beyond search demand, your product needs education or trust, visual storytelling matters, or you want predictable volume once the funnel is proven.
Two starting points

Existing account or starting fresh

Existing Meta Ads history

We begin with a full audit, including:

  • ✓Campaign structure and objectives
  • ✓Creative performance: images, videos, hooks
  • ✓Audience performance: broad, interests, lookalikes
  • ✓Cost per result trends and funnel drop-offs
  • ✓Pixel and conversion tracking accuracy
Outcome: we scale what works, fix what does not, and eliminate wasted spend.

No previous history

If the account is new:

  • ✓We build campaigns using proven frameworks
  • ✓Start with controlled budgets
  • ✓Rapidly test creatives and audiences
  • ✓Identify winning angles before scaling
Outcome: fast learning, minimal waste, and a clear scaling roadmap.
Funnel structures

Built for how your customers actually decide

Service businesses

Objectives: lead generation, appointment bookings, calls and enquiries, brand authority.

Top of funnel

Awareness and education ads: videos, reels, carousels.

Middle of funnel

Trust-building ads: testimonials, benefits, problem and solution.

Bottom of funnel

Retargeting ads: offers, urgency, reminders.

eCommerce

Objectives: product discovery, purchase conversions, repeat customers, scaling profitable SKUs.

Prospecting

Cold audiences: broad and interest-based targeting.

Retargeting

Warm audiences: website visitors, add-to-cart, engaged users.

Retention

Existing customers: upsells, cross-sells, repeat purchases.

Budget guidance

How budget maps to campaigns

Budgets are flexible and scale-based. Campaign count varies with funnel depth, creative volume, CPC and CPM levels, and conversion goals.

Monthly ad spendRecommended campaigns
$3,0002 to 3 campaigns
$5,0005 to 6 campaigns
$10,000+9 to 10 campaigns
Measurement

No tracking = no scaling

Meta Pixel setup

Installed and verified before campaigns carry real budget.

Conversion API

Server-side events where applicable, so iOS changes do not blind us.

Event prioritisation

The events that matter to revenue come first.

Funnel-level tracking

Performance measured at every stage, not just the last click.

Reporting and communication

You always know what is working

Every week

  • ✓Spend and pacing
  • ✓Leads or purchases
  • ✓Cost per result
  • ✓Creative performance insights
  • ✓Key optimisations made

Every month, in Looker Studio

  • ✓Funnel breakdown and audience performance
  • ✓Creative winners and losers
  • ✓CPA and ROAS trends
  • ✓Scaling recommendations
  • ✓Month-over-month comparison

Your next customers are
scrolling right now.

Share your account or your goals. You get a full review, a funnel recommendation, and a clear quote within 48 hours.

Book Your Strategy Call Email us instead
UK branch · Operations+44 7349 829701  · 
India branch · Execution team+91 88243 35646  · 
Fresh creatives, monthlyNew ad creatives tested every month. No ad left running until it dies.
Your account, alwaysThe ad account, the data, and every campaign stay in your name. Leave any time, keep everything.
One business dayA real reply within one business day, on WhatsApp or email. Usually much faster.
Month to monthAds management runs monthly. 30 days notice, no lock-ins, no exit fees.
SS
Shubham Sharma · Founder

10 years agency-side. SEO and AEO first, paid media too, every seat from executive to manager.

GJ
Garvit Jain · Co-founder

7 years in SEO and AEO, guest posting specialist, clients across Dubai, the UK, and the USA.

WhatsApp UK +44 7349 829701 · operations WhatsApp India +91 88243 35646 · execution team